Building a brand can be difficult without an exact definition on what is a brand exactly. I personally like the definition written by Seth Godin, which states:
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Seth gives a very detailed definition which he goes into detail here. My definition that should prove to be shorter states:
A brand is simply what a group of people thinks about you and/or your a product.
So how does a 9-to-5 Athlete build his/her brand at work? Check out these tips below…
Success is built on the foundation of consistency. Take Michael Jordan for instance. Critics say he was the greatest player who ever placed the game of basketball but if you check his career totals, he missed over 12,000 shots in his career. Pulling that quote out makes one wonder how is Michael Jordan considered the greatest? Because throughout his career he consistently performed at a high level. So make sure when you’re given an assignment, you follow a process that produces a high level consistent result. If you, nor the company has a process in place don’t be afraid to create one.
Sir Issac Newton’s third law of motion states:
To every action there is always opposed an equal reaction
Every action produces a result
Stand by your result means whether right or wrong you claim responsibility for what result you produced. It’s important that when you product a less than desirable result that you claim responsibility because acknowledging when your wrong can yield a greater positive effect then when you produce a positive result.
When you remain consistent and produce great results it may be hard for you to focus on telling the world of your accomplishments. Telling the world is just as important as doing the work because the more people who know about your work the more opportunities you will receive later in life. Make sure that when you tell the world that its done strategically so that your time isn’t wasted and your able to continue your work.
There is so much more about branding at the workplace that I could deliver a book on it. But these three tips should serve as the foundation for building your brand and elevate you to the next level in your career.